“Your Name became a Code for Freedom”
Time Square Billboard campaign
In September 2023, IDC unveiled digital billboards in Times Square to mark one year since Jina Mahsa Amini’s death and the Woman, Life, Freedom protests. The campaign honored Jina, whose death sparked the revolution, along with Nika Shakarami, a 16-year-old protester; Sarina Esmailzadeh, a vlogger who bravely shared her life in Iran; and 9-year-old Kian Pirfalak, an innocent bystander. Jina’s billboard carried words from her gravestone: “Jina, darling, you did not die; your name became a code.” This campaign was a continuation of the Iranian Diaspora Collective’s 2022 Global Billboard Project, funded by GoFundMe donors.
